Aon has introduced Broker Copilot, a proprietary platform designed to streamline commercial insurance placements by leveraging structured data and advanced analytics.
The new system aims to enhance efficiency for brokers by digitising placement workflows and improving access to critical market intelligence. Broker Copilot captures data from all insurance submissions — including those that are not accepted — offering a comprehensive view of pricing trends, carrier preferences, and broader market sentiment.
Fully integrated with Aon’s existing Risk Analyzer tools, Broker Copilot draws on extensive structured trading data to elevate the quality of submissions and support more strategic, data-driven negotiations with insurers.
While the platform utilises algorithmic tools to drive insights, Aon has emphasised the importance of a balanced approach to technology adoption. Acknowledging industry concerns around AI transparency, bias, and interpretability, the firm highlighted the continued value of human judgement in complex insurance decision-making.
Broker Copilot is initially being rolled out across Aon’s U.S. National Property and London Global Broking Centre Property teams, with plans to extend its use to additional business lines and regions in 2025 and 2026.
The launch follows the earlier debut of Partner Risk Insights, another analytics-driven solution designed to help companies manage third-party exposures. Both initiatives are part of Aon’s ambitious 3×3 Plan, which includes a $1 billion investment in 2024 aimed at strengthening decision-making capabilities across its risk and human capital services.
