Ceta Insurance, a digital personal lines broker under the Atec Group, has been appointed as the general insurance partner for Cornerstone Finance Group.
The collaboration strengthens Ceta’s growing distribution network, following a series of new agreements over the past 18 months. Through these partnerships, more brokers have gained access to Ceta’s Infinity platform, which delivers an average quotability rate of 98% across both standard and non-standard policies.
The Infinity portal allows brokers to search, compare, quote, and bind policies in real time. Positioned as a key differentiator in an increasingly digital market, the platform’s efficiency and accessibility were central to Cornerstone’s decision to partner with Ceta.
This agreement comes amid a broader shift in the UK general insurance distribution landscape, where network and affinity partnerships are becoming more influential. Industry data shows that more than 40% of brokers now access products via such agreements—up from around 30% five years ago—demonstrating rising demand for streamlined access to both specialist and mainstream insurance solutions.
