Chubb has launched a new artificial intelligence-driven optimisation engine within Chubb Studio, the insurer’s global technology platform that supports embedded insurance distribution.
The innovation uses Chubb’s proprietary AI to analyse customer data and deliver personalised insurance recommendations at the point of sale, aimed at enhancing the digital distribution capabilities of the company’s partners.
Designed to boost customer engagement and strengthen brand loyalty, the optimisation engine helps partners tailor protection solutions to the specific needs and behaviours of their customer base.
Chubb Studio enables digital platforms to integrate insurance products seamlessly into their customer journeys through APIs and SDKs. The addition of the optimisation engine brings enhanced data-driven insight capabilities alongside click-to-engage technology and advanced direct marketing features.
AI adoption accelerates across insurance
Chubb’s launch comes amid intensifying investment in artificial intelligence and data analytics across the insurance market. Insurers are increasingly leveraging AI not only to refine products but also to reshape workforce capabilities.
Industry polling shows that 80% of insurers now view data analytics and AI expertise as critical skills for the future, prompting increased adoption of digital-first tools and accelerated upskilling initiatives.
Chubb’s move aligns with broader industry momentum. Earlier this week, Aon introduced an AI-enabled claims platform aimed at improving the accuracy and efficiency of claims processing. Likewise, Zurich Insurance expanded its AI strategy with the launch of a dedicated research lab focused on advancing next-generation AI technologies to strengthen risk assessment, claims handling, and customer service.
