Covr Financial Technologies has named Ryan Bivins as head of sales, strengthening its leadership team as it continues to expand its national distribution platform and deepen partnerships across the insurance and WealthTech sectors.
The company operates a digital platform built to modernise insurance distribution by connecting carriers, financial institutions, advisors and agents within a unified ecosystem. Covr seeks to address long-standing inefficiencies in the insurance process by aligning stakeholder interests and integrating compliance infrastructure with advanced, AI-driven planning tools. Its approach centres on delivering a seamless, end-to-end solution that simplifies product access while enabling firms to meet evolving regulatory and operational demands.
In his new role, Bivins will lead the company’s national sales strategy, advance partner development initiatives and support Covr’s long-term vision of a more integrated and technology-enabled distribution model. He is expected to play a key role in aligning the platform with shifting advisor and client expectations, particularly as demand for hybrid and long-term care (LTC) solutions continues to grow.
Bivins brings more than ten years of sales leadership experience, with particular expertise in hybrid and long-term care insurance products. He began his career at Lincoln Financial Group on the MoneyGuard team, where he developed specialised knowledge in hybrid LTC solutions. He later joined Pacific Life, spending more than 12 years in progressively senior roles. During that time, he supported the launch and growth of Pacific Life’s hybrid LTC offering, served as divisional manager and ultimately led the firm’s hybrid LTC business as national sales manager.
Most recently, Bivins served as specialty markets leader at John Hancock, where he was responsible for expanding distribution of the linked-benefit LifeCare IUL solution and strengthening relationships across institutional and advisory channels. His cross-carrier experience and established industry network are expected to support Covr’s continued growth and enhance engagement with partners nationwide.
