Imprint, a New York-based payments, loyalty and customer intelligence platform, has raised $130 million in new financing, bringing its valuation to approximately $1.9 billion.
The funding round was led by existing investor Khosla Ventures. Other existing investors, including Hedosophia, Ribbit Capital, Spice and Thrive Capital, also participated, alongside new investor Positive Sum.
Imprint intends to use the funding to expand its payment offerings and strengthen its artificial intelligence (AI) capabilities. These investments will help brands identify and reward customers, regardless of where or how they choose to make payments.
The company currently serves more than two million members and partners with brands that collectively represent over $500 billion in annual US consumer spending. This year, Imprint introduced programmes with Albertsons Companies, Fanatics, Kroger and Shell, with the Fanatics programme becoming the latest to launch this week.
Total cardholder spending across its partner network more than doubled between 2025 and 2026. Meanwhile, the share of spending made using Imprint cards at partner checkouts increased threefold over the past 12 months.
In addition, Imprint has obtained an additional $1.5 billion in warehouse capacity and priced its second AAA-rated asset-backed securitisation. The offering attracted investor demand of nearly five times its available size.
As AI continues to change how consumers discover, evaluate and purchase products, brands face growing challenges in maintaining direct relationships with their customers. Agentic commerce is projected to influence up to $1 trillion in US retail revenue by 2030.
To respond to these changes, Imprint has introduced a Model Context Protocol (MCP) server. It allows AI agents to securely access members’ rewards, virtual cards and transaction records. The company has also developed tools that enable members to review and approve purchases initiated by AI agents.
Imprint also reported that its internally developed AI platform has tripled engineering velocity over the past 18 months.
A portion of the newly raised funding will support wider access to Imprint’s products among customers of its brand partners. The ten largest co-branded credit card programmes in the US collectively process more than $1.1 trillion in payment value. However, approximately 32 million Americans have limited or no credit histories.
To address this gap, Imprint has launched Imprint Access, a new product backed by a refundable deposit. It provides eligible customers who are new to credit or working to rebuild their credit histories with access to the same ongoing rewards offered through a brand’s unsecured credit card.
By using the product responsibly, customers can build their credit histories and potentially progress to an unsecured credit card.
