Asurion has agreed to acquire Domestic & General (D&G), in a transaction that will create one of the world’s largest providers of appliance and device protection.
The deal unites two major subscription-led service organisations and represents a significant consolidation in the extended warranty and protection market—particularly in the UK and Europe, where D&G has been a longstanding market leader.
Initial reports of the negotiations surfaced last month. While financial terms were not disclosed, sources previously told Bloomberg News that discussions valued the UK-based warranty specialist at around £2.1 billion (US$2.74 billion).
The combined entity is expected to offer protection solutions across nearly every household appliance and device, benefiting from expanded capabilities in repairs, claims management, diagnostics, logistics and digital support. Asurion said the acquisition advances its strategy to provide integrated care across home technology and appliances, positioning the business as a single point of service for increasingly connected consumers.
D&G brings more than a century of experience in appliance care, supported by a service network of over 25,000 independent engineers. It also maintains strong partnerships with leading manufacturers and retailers, including Whirlpool, Sky, Hoover-Candy and John Lewis. Its subscription-based model and consistent track record of organic growth closely mirror Asurion’s approach.
The acquisition comes as the appliance and device protection sector undergoes rapid transformation. The growth of connected home ecosystems has heightened consumer expectations and created more complex support requirements. Asurion’s bid for D&G underscores the convergence between traditional warranty services and technology-enabled device management.
The transaction is poised to reshape competition in the UK market—where D&G has historically held a dominant position—and may accelerate the industry’s shift toward data-driven diagnostics, predictive maintenance and bundled multi-product protection offerings.
Completion of the acquisition is expected in mid-2026, subject to regulatory approval.
