AXA UK has renewed its long-standing partnership with Avantia Group through a new multi-year agreement that will see AXA continue to provide capacity for Avantia’s Homeprotect customers.
The relationship between the two firms dates back to 2012 and has been instrumental in supporting Avantia’s mission to deliver accessible, data-driven home insurance solutions.
The renewed partnership aligns with AXA’s wider strategy of building enduring collaborations across diverse segments of the insurance market. In recent years, AXA has strengthened or established strategic partnerships with several major brands, including Lloyds Banking Group—providing home insurance under the Halifax and Bank of Scotland brands—and Metro Bank, where it offers pet insurance products.
AXA has also extended its partnerships beyond traditional insurance sectors, working with Uber to deliver cover for UK drivers and couriers, and with digital banking platform Revolut to provide embedded travel insurance.
Together, these alliances—alongside the continued collaboration with Avantia—underscore AXA’s commitment to leveraging capacity, data, and technology to enhance customer experience and market agility. Industry commentators note that such partnerships reflect a broader evolution toward ecosystem-based insurance models, where data integration and customer-centric innovation are key drivers of growth and competitiveness in the UK market.
