Etops, a leading European WealthTech provider, has announced the acquisition of Finanzportal24, a German software company renowned for its advanced financial planning tools.
Founded in 2002 by Hubertus Schmidt and based in Burbach, Finanzportal24 supports over 4,500 users with its intuitive, technically robust, and highly practical financial planning solutions.
This strategic acquisition aims to enhance Etops’ integrated offerings for independent financial advisors, intermediaries, banks, and insurance providers, reinforcing its position in the rapidly evolving digital wealth advisory sector. While the financial terms of the transaction remain undisclosed, the move aligns with Etops’ broader buy-and-build strategy to expand its capabilities across Europe.
Finanzportal24 has built a strong reputation in the German market, delivering comprehensive financial planning software that enables advisors to offer personalized, technically sound advice across a wide range of client profiles. Etops, in contrast, provides end-to-end technology solutions, including financial planning, portfolio management, and advanced reporting, positioning itself as a full-service digital advisory platform.
Post-acquisition, Finanzportal24 will continue to operate independently, maintaining its current team and leadership in Burbach and Marburg. It will, however, gain access to Etops’ broader infrastructure, extensive network, and expanded market reach, providing a foundation for accelerated growth.
This acquisition forms part of Etops’ ongoing effort to solidify its leadership in European WealthTech, delivering a seamless digital value chain to modern financial intermediaries. The transaction also reflects the continued support of Pollen Street Capital, a key backer of Etops’ ambitious growth strategy.
