Stubben Edge Group has announced the acquisition of Jaywing UK, a leading integrated marketing agency and risk consultancy, as part of its ongoing strategy to broaden its footprint across the financial services sector.
This latest move is set to significantly boost Stubben Edge’s data and analytics capabilities, reinforcing the group’s rapidly expanding distribution platform and enhancing its technology-driven service offering.
Founded in 2018, Stubben Edge has built a reputation for leveraging data and technology to drive innovation in financial services, with a strong focus on the insurance sector. The group has previously acquired a series of specialist firms—including Akoni Hub, Genesis Special Risks, and Insurercore—in a concerted effort to deliver a comprehensive, tech-enabled ecosystem for intermediaries and clients.
Jaywing UK brings over 25 years of experience in data science, analytics, and artificial intelligence. The agency’s marketing and risk consulting expertise is expected to seamlessly align with Stubben Edge’s core operations. In particular, Jaywing’s proprietary Accelerator Lab, known for developing cutting-edge tools for data-led marketing and customer insight, will add significant value to the group’s service proposition.
Jaywing will continue to operate under its existing brand and structure, now integrated into the wider Stubben Edge Group.
The acquisition marks a strategic milestone for both companies as they pursue growth through the application of advanced data and technology solutions within financial services. Executives from both organisations framed the move as a shared commitment to driving transformation in a sector increasingly shaped by innovation and insight.
