Acrisure-owned Unilink Group, the largest insurance distributor in Central and Eastern Europe, has entered the Greek market through the acquisition of Mega Brokers, the country’s leading retail insurance agent.
The deal combines Mega Brokers’ well-established broking model with Unilink’s expansive regional footprint, which serves more than 10.3 million clients via 16,500 agents and brokers across nine countries: Poland, Bulgaria, Romania, Moldova, Czech Republic, Slovakia, Croatia, Slovenia, and now Greece.
Under the transaction, Unilink has acquired an equity stake in Mega Brokers, while the Chatzitheodosiou family — founders of the Greek brokerage — have become shareholders in Acrisure, Unilink’s US-based fintech parent. Mega Brokers’ CEO, Anastasios Chatzitheodosiou, and chairman, Ioannis Chatzitheodosiou, will continue in their current roles, with Anastasios also taking on the position of Acrisure’s chief growth officer for Central and Eastern Europe.
For Mega Brokers, the move marks a transformation from national leader to regional player, unlocking access to expanded resources, new markets, and enhanced product capabilities. Anastasios Chatzitheodosiou hailed the acquisition as a “historic milestone,” while Ioannis Chatzitheodosiou described it as the beginning of “a new international chapter.”
The acquisition comes at a pivotal moment for Greece’s insurance sector. While still underpenetrated compared with EU averages, the market is steadily growing, fuelled by rising demand for health and life insurance, increased digitalisation of distribution channels, and alignment with Solvency II regulatory standards.
The non-life segment, particularly motor and property insurance, remains highly competitive, and consolidation among brokers and intermediaries is accelerating. This trend has drawn more foreign players to Greece, attracted by its growth potential and strategic position as a gateway to Southeastern Europe.
Industry analysts note that cross-border acquisitions like this one are reshaping insurance distribution networks, enabling larger intermediaries to negotiate more favourable terms with insurers, broaden their product offerings, and introduce advanced technology into traditionally relationship-driven markets such as Greece.
