West Ham United has announced a multi-year partnership with insurance brokerage Lilley Plummer, naming the firm as the Club’s Official Insurance Partner for both its men’s and women’s first teams.
As part of the agreement, Lilley Plummer’s branding will feature on the sleeves of the first teams’ training apparel. The partnership also encompasses visibility across West Ham’s global digital platforms, in-stadium presence at London Stadium on matchdays, and a range of seasonal marketing initiatives.
This marks Lilley Plummer’s first sponsorship venture within the Premier League. Founded in 2016, the London-based brokerage specialises in tailored insurance solutions for high-net-worth individuals and commercial clients, often focusing on complex or non-standard risks. The firm’s acquisition by Goldman Sachs in 2024 has accelerated its growth strategy and opened the door to high-profile collaborations such as this.
As part of the deal, Lilley Plummer will also join the Hammers Business Network—a platform designed to foster commercial relationships among West Ham’s partners.
The partnership reflects a broader trend of insurance firms aligning with Premier League clubs, leveraging the league’s extensive global broadcast reach—spanning over 180 countries—to enhance brand recognition and expand market presence.
