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Be Wiser Promotes Jeff Brinley as the Chief Executive

The independent personal lines and commercial insurance broker Be Wiser Insurance announced the appointment of an ex-Endsleigh top man Jeff Brinley as its new chief executive, replacing Sharon Beckett who has stepped down to pursue other interests.

Brinley only joined the business in November as CFO after 29 years with Endsleigh in various roles, with a stint at Zurich in between as finance director, personal lines.

Be Wiser chairman Neil Macmillan highlighted that Brinley was ”a highly experienced C-suite insurance executive who has already made a positive impact on our business”.

Brinley commented on the role, “Be Wiser has invested in building a really strong team over the last year, and we’re now well-placed to make the most of the new opportunities arising in the UK commercial and personal lines markets as the economy emerges from the pandemic and life after Brexit.”

The founder of Be Wiser Mark Bower-Dyke commented on the departure of Beckett as, “on behalf of all of us at Be Wiser, I want to thank Sharon for her immense contribution to the business since she joined us in 2018, and wish her every future success.”

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