Facet, the FinTech company known for revolutionizing financial planning, announced today that it has successfully raised an additional $35m in funding.
The round was spearheaded by Multiplier Capital, renowned for their flexible financing solutions.
Recognized twice on the prestigious Inc. 5000 list of America’s fastest-growing private businesses, Facet is on a mission to make financial planning accessible, affordable, and free from bias. The company’s groundbreaking model has already attracted more than 14,000 households nationwide who rely on its expert guidance for financial management.
With this new infusion of capital, Facet plans to enhance its technology and expand its financial services, aiming to accelerate its growth while delivering an even better experience for its members.
Facet CEO Anders Jones explained, “At Facet, we are building the future of financial advice. This funding isn’t just about growth; it’s about reinforcing our commitment to helping our members live for today and plan effectively for tomorrow.
“We’ve demonstrated that a subscription model in financial services can succeed when innovation is combined with a deep commitment to our members. This latest capital allows us to continue evolving our offerings, ensuring that we not only meet but exceed the expectations of those who rely on us for consistent, high-quality financial advice.”
Founded in 2016, Facet has accumulated approximately $210m in total funding to date. Their technology-driven platform provides customized financial advice across all life stages, accessible via an affordable flat membership fee.
Thomas Walton-Cale, Managing Director at Multiplier Capital, commented on the partnership: “We are excited to collaborate with Facet, whose leadership and team are setting new standards in the financial planning space.
“Their dedication to innovation and a member-focused approach via a flat fee has proven to disrupt the AUM model that has been accepted as a standard for far too long. We are proud to support their efforts and contribute to Facet’s ongoing success.”
