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Hastings Direct adopts what3word location technology

In an industry first, motor insurance customers with Hastings, Direct can now use their what3words address to give their location when they make a claim 

In an industry first, Hastings Direct, one of the UK’s major suppliers of house, bike, and auto insurance, has embraced revolutionary addressing technology, what3words, for motor customers.

The bulk of breakdowns and accidents occur on routes with no obvious markers or street addresses. As a result, pinpointing precise locations can be quite difficult. Hastings Direct clients will be able to offer their what3words address as part of this partnership, allowing them to disclose the exact location of their incident or accident.

“We’re thrilled that through this partnership with what3words, Hastings Direct is now able to help customers tell us exactly where they are, whether it’s the side of a motorway or the middle of a country lane, allowing us to offer them an even more straightforward service when they need us most,” said Marc Walden-Lowe, Hastings Direct Claims Transformation Director.

Providing a more accurate location 

What3words, co-founded by Chris Sheldrick in London in 2013, has split the world into 3m x 3m squares, each with its own unique combination of three words: a what3words address.

The automotive insurance industry faces a significant issue in describing the exact location of an accident or breakdown. When cars find themselves on the side of the road with no visible markers or named streets nearby, a street address isn’t enough 

What3Words solves these problems. Every what3words address is unique, reducing inaccuracies and directing insurance companies to the specific location of the breakdown or accident – whether it’s on the side of the highway, down a country lane, or in a small village. 

Using technology for a more efficient claims process 

“Breakdowns and accidents frequently occur on the side of the road where there are typically no standard street addresses or landmarks you can give to your insurance carrier,” said Chris Sheldrick, CEO of what3words. The last thing you need to be concerned about is defining the place in an already stressful scenario. Customers can now simply write down the what3words address and leave the rest to Hastings Direct.”

People may search, share, and navigate to what3words addresses in 50 languages using the free what3words app, which is available for iOS and Android. Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA, and many emergency services from around the world are among its partners.

What3words employs approximately 100 individuals across offices in the United Kingdom, the United States, Germany, India, and Mongolia. Intel, Aramex, Deutsche Bahn, Subaru, and Sony Innovation Fund are among the investors who have contributed over £100 million to the company.

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