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Howden Acquires Italian Entertainment Broker Assimovie

International insurance brokerage Howden has decided to acquire Assimovie, a TV, film, and advertising insurance broker based in Italy.

According to Howden, the transaction is part of its commitment to invest in expertise by creating an entertainment specialty for the benefit of Italian clients. The deal will also give it one of the largest TV and film presentation books of business in Italy, to become a leading sport and entertainment broker in Europe.

Assimovie was founded in 2013 by Valeria and Camilla Guglielmotti, and it has a portfolio of film production insurance originating from wholesale broking and direct action. According to Howden, Assimovie has grown substantially in the past five years, driven by the global increase in demand for TV, film, and general content policies.

“Valeria, Camilla, and the team at Assimovie provide the skills and local market expertise that will allow Howden to expand and enhance its sport and entertainment offering both in Italy and across Continental Europe,” said Duncan Fraser, sport and entertainment global practice leader at Howden. “Their expert and market leading position seamlessly align with our strategy for the Italian sport and entertainment sector and ambition to capitalize on anticipated growth in the European market more broadly.”

“In the last 10 years we have founded Assimovie as the TV and film broker of choice in the Italian market, taking advantage of growing global demand to achieve remarkable growth since 2017,” said Assimovie co-founders Valeria and Camilla Guglielmotti. “Howden Broking is the optimal partner for us to grow the business and create an international platform, supported by Howden’s global brand and strong European presence.”

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